Wishing you an Independence Day filled with pride in our country and hoping you enjoy the 4th of July with family and friends.

BMW, the world’s largest luxury automaker, is teaming up with Toyota, Japan’s largest automaker, to focus on the next generation of cars. More specifically they will be developing electric drivetrains, fuel cell technology and finding new ways to make lighter vehicles.

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At the Tokyo Toy Show last week, Toyota introduced the Camatte concept, a 9-foot-long Toyota for tots that’s powered by an electric motor and lead-acid battery. The car, which isn’t street legal, has a top speed of 25 mph and seats three. Toyota didn’t talk price.
The Camatte has a center-positioned driver’s seat. And the back seat is big enough for a parent to squeeze in and, through remote controls, assist in braking and steering if the front-seat child needs help.
Toyota envisions the Camatte as a recruiting and training tool for the next-generation of Japanese drivers. It is something that children of well-heeled parents can drive at go-kart tracks or on private roads — and, in the process, perhaps develop a love affair with driving.
While Toyota has no firm plans to sell the Camatte, it isn’t kidding around.
Virtually all Japanese carmakers are casting about frantically for ways to spur interest in cars among young buyers in Japan, who no longer covet them as status symbols.

When you purchase a car, it’s not to merely get you from one place to another. We also turn to our cars for comfort, and at times, even entertainment. As we cruise in our vehicles, we relax into our plush seats, often with a beverage in the cup holder, and our favorite music playing over the speakers.

As you enjoy all the aspects of your vehicle, it’s important to never overlook safety – another important element we always consider when purchasing a car. Whenever you drive, make certain that your mirrors are adjusted so that you can always see any vehicles that may be behind you or to your sides, and also make sure that the music is never so loud that you cannot hear emergency vehicles or other warnings, such as a honking horn. Also, though you may be tempted to do so, do not multitask while driving – don’t play with the radio while you’re drinking your coffee!

Your vehicle is meant to be both enjoyed, and respected — so, always make it a top priority keep yourself safe, while you cruise around town!

According to a story by Alex Taylor of CNN Money, Toyota has long been the single most popular car brand, outpacing both Ford and Chevrolet. But soon, Taylor and several experts say, all Toyota vehicles, including Scion and Lexus, will surpass Ford Motor’s Ford and Lincoln brands and move into second place in U.S. sales after General Motors.
“We see Toyota overtaking Ford Motor Company this year,” says veteran analyst Tom Libby of R.L. Polk.
CNN Money offers 10 reasons why Toyota is overtaking Ford in the American market, including the strength of its Lexus brand, the success of Camry and the dominance of the Prius.


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Toyota has retained its title as the “Greenest Global Brand” in the 2012 study by Interbrand, a brand consultancy. Not only is Toyota the top brand among auto companies, it’s also the “greenest” among all companies, according to Interbrand’s study of the top 100 companies.
The ranking is based on analysis by Deloitte of companies’ actual sustainability efforts compared with how they are perceived by consumers, based on a global survey of 10,000 people.

To see the full list of 2012 “Best Global Green Brands,” go to:

Check out the all new Marketing Campaign that Ardmore Toyota is running throughout the summer on B101 FM. B101 is Philadelphia’s highest rated station with More Music and Less Talk!. What do you think about our new commercial called “Dad’s Gonna Freak!”
Want to listen to B101? Click here!
Don’t forget to follow Ardmore Toyota on Facebook!

What do you do when you start your car, and see that your check engine light is illuminated? If you’re the type that instantly begins to worry about what it will cost you, take a deep breath! Today’s cars have highly-advanced monitoring systems that continually check your vehicle’s health, and a simple visit to your dealer can easily reveal the issue – perhaps a gas cap is not screwed on tightly, or a painless maintenance issue has been over-looked for a bit too long. 

If the light is on, it’s a good time to revisit your owner’s manual for additional information and ideas about what the issue could be. Keep in mind, however, that a blinking check engine light could indicate a more serious problem such as a loose oil cap or a hazardous condition that could ultimately ruin your engine. Though you need not panic if the light comes on, it is a time to check-in with your car’s health. Next time that little light illuminates, head on over to your dealer to keep your car healthy, and to ensure the safety of you and your passengers!

J.D. Power and Associates today announced that five Toyota and Lexus vehicles captured segment awards and five Toyota manufacturing facilities in Japan and North America won plant awards in the 2012 Initial Quality Study (IQS), more than any other automaker in both categories. The study also found:
-Toyota has fewer problems than the premium brands industry average;
-15 Toyota, Lexus and Scion models ranked in the top three of the segments they compete in;
-Corolla is the highest performing non-premium model, it also ranks fifth overall;
-The all-new Prius v garnered second place in a closely contested segment;
-The redesigned Camry scores even better than last year’s model.

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At this special time of year, we want to celebrate the terrific fathers near and far and we would also like to say how much we respect and admire you!