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Toyota’s 2013 RAV4 “Wish Granted” advertising campaign, which was launched with a Super Bowl ad, received more national exposure Monday.  During NBC-TV’s “Today” Show, co-hosts Kathie Lee and Hoda Kobt pulled the name of one lucky audience member and presented her with an all-new RAV4.  The New York City-based show filmed Monday’s segment in Los Angeles. Click Here to watch the video of the winner

The 2013 Toyota Avalon and Avalon Hybrid have earned the top OVERALL rating – five stars – in National Highway Traffic Safety Administration crash tests.  In addition to the two Avalon models, 10 other 2013 Toyota, Lexus and Scion models have earned OVERALL five-star ratings:  Toyota Camry, Camry Hybrid, Prius, Venza AWD and Venza FWD; Scion tC; and Lexus CT 200h, ES 300h, RX 350 AWD and RX 450 AWD. Click Here for the Full Story

Toyota remains the automotive brand with the highest perception among American consumers, according to an annual study by Consumer Reports magazine Click here for the full story

Toyota was again No. 1 overall for the fifth consecutive quarter in Kelley Blue Book’s new-car shopper survey. Toyota maintained its stride as the shopper loyalty leader during Q4 2012 Click Here for the Full Story

On Tuesday February 5 th, 2013, Max Paul’s Ardmore Toyota hosted several dozen members of the Ardmore Business Community to discuss plans for their involvement and marketing to an estimated 170,000 visitors during the 2013 US Open at Merion. Among the attendees were USGA Championship Director Hank Thompson, USGA Volunteer and Player Services Liaison John Coppins and Lower Merion Police Lt. Dave Snyder Click here to read the article written by the Ardmore Patch

Here is a review on the 2013 Sporty Scion FR-S. Click here to read the article and learn more about the Scion FR-S.

The 2013 Scion iQ earned a 5-Year Cost to Own Award from Kelley Blue Book www.kbb.com on Feb. 5th, 2013 in recognition of its lowest projected costs of ownership in the subcompact category. Click Here for the Full Story

The Philadelphia Auto Show for 2013 takes place from January 19 th -27th at the  PA Convention Center. Don’t miss out on the amazing show and be sure to check out an amazing display that Toyota has at the Auto Show. It includes a Ride & Drive and some really neat things you can do such as take a photo with the Endeavor Space Shuttle & the Tundra. Plus, there is every Toyota model there to see. Including the all new Rav4 and Avalon! After you are done visiting the Auto Show, don’t forget to stop by Ardmore Toyota & Central City Toyota! Enjoy the Auto Show!

Toyota’s Prius has toppled the Honda Civic from its two-year reign as the bestselling vehicle in California. It was a thin margin. Toyota sold 60,688 of the hybrid last year, almost 26% of the Prius cars sold by Toyota in the U.S. last year. Honda sold 57,124 Civics. The Toyota Camry was third with sales of 50,250. The sales data are from the California New Car Dealers Assn. and tracked retail auto registrations, which do not include sales to rental car companies, government and other fleet customers. A hybrid capturing the sales crown in the state and passenger cars making up the bulk of the top 10 places demonstrate just how different the California car market is from the rest of the nation, analysts said. Ford’s F-Series pick-up truck, perennially the bestselling nationally, placed seventh in California with sales of 25,434. The Chevrolet Silverado truck, the second bestseller nationally last year, didn’t come close to even cracking the top 10 in California.  It had sales of 17,804, below such disparate vehicles as the Hyundai Elantra compact car and the BMW 3-series sports sedan. California’s disinterest in trucks “speaks to the high percentage of drivers that commute long distances. The need to travel 30-40 miles to and from work per day makes the prospect of owning a Ford F-Series or Chevrolet Silverado an expensive one,” said Alec Gutierrez, an analyst at auto price information company Kelley Blue Book. The state’s gasoline prices are consistently among the highest in the nation. Yet while fuel efficiency is one major reason why cars rather than trucks dominate the market — California’s favorite truck or sport utility vehicle was the comparatively small Honda CR-V with sales of 29,055 –- but there also are cultural factors that influence which vehicles sell best in the state, said Peter Welch, chief executive of the California New Car Dealers Assn. “Environmental consciousness and changing trends are large contributors,” Welch said, “eight years ago everyone was driving sport utilities and trucks, now it’s almost trendy to drive a fuel-efficient hybrid or plug-in.” Hybrids, plug-in hybrids – which like the Chevrolet Volt can travel some distance only on electricity before a gas engine kicks in and extends the range – and electric-only vehicles now make up 7.4% of the California market, more than double the national average. Financial incentives such as state rebates for plug-in hybrids and electric vehicles and other perks, such as car pool lane permits, help increase the California numbers. The Prius got its jump in the California market through state policy that once allowed solo drivers of the vehicle in car pool lanes, said Rebecca Lindland, an analyst with IHS Automotive. Now only the plug-in version qualifies for the permit. Ironically, a wide-open car pool lane isn’t the place to show off a hybrid’s gas-sipping skills. “You get better mileage in stop and go traffic, which the HOV lane is supposed to alleviate so it’s an interesting juxtaposition,” Lindland said. Toyota sells four different versions of the hybrid. The hatchback is the biggest seller. Other versions include a plug-in hatchback, a Prius C mini-car and the Prius V station wagon. Overall, auto sales – including fleet sales – rose 25% in California, almost double the national growth rate of 13.4%, according to the state dealer group. Japanese brands, rebounding from inventory and production problems caused by the Japanese earthquake in 2011, had the fastest growth. They now control 46.3% of the California auto market, up from 44.5% in 2011. Most of that growth came at the expense of the domestic brands, which saw their combined market share slide to 29.7% from 31.6%. Chrysler was the only U.S. brand to show any market share growth in California, rising to 1.4% from 1%. The domestic car companies do much better nationally, where they control almost 45% of auto sales. Toyota and its brands are the biggest sellers in California, owning 21.1% of the market. Honda follows with 12.5% and Ford is third at 11.3%. General Motors with 11.2% and Nissan with 8.3% round out the top five. Fast-growing Volkswagen, with 5.5% of the market, has almost caught Chrysler’s 6.5% share.   Source: LA Times

Toyota regained the global sales crown lost when the 2011 Japanese tsunami devastated its supplies as US rival General Motors saw its share of the global market shrink. Toyota first overtook GM as the world's biggest carmaker in 2008, a position GM had held for 77 consecutive years. A year later, GM was forced to restructure under bankruptcy protection and has shed a number of unprofitable brands. While the largest US automaker is once again making record profits, its sales have been hit by a deep downturn in Europe, the reduction in its offerings and a decision not to chase market share with costly incentives and low-margin fleet sales. GM said its share of the global auto market fell 0.4 points to 11.9 percent in 2012 despite sales that grew 2.9 percent to 9.2 million vehicles. It has managed to hang onto the number two spot in worldwide sales, but German rival VW -- which aspires to be the world's biggest automaker by 2018 -- is not far behind with sales up 11 percent in 2012 to 9.07 million. Toyota maintains a much larger lead and has forecast its 2012 sales will jump 22 percent to 9.7 million vehicles. "Last year was a breakout year for us in a number of ways," said Jim Lentz, head of Toyota Motor Sales USA. While it's great to be back on top again, Lentz insisted that "it's not that big of a deal." "I don't really look at the global sales crown very much," he told AFP on the sidelines of the Detroit auto show. "I'm sure we'll have a cup of coffee and say wasn't that great but by lunch we'll have forgotten about it and be back to business." While Toyota also set new records for vehicle productions, sales and vehicle launches in the United States last year, Lentz said the key measure is how the company connects to customers. "The important number is how we're doing with retail customers," Lentz said, noting that the Toyota brand was the number one US retailer in 2012 as sales grew 27 percent. The group's total US sales topped two million vehicles and captured 14.4 percent of the US market, placing it in second place behind GM's fleet-fueled 17.9 percent stake. GM's international operations -- Asia-Pacific, Africa and the Middle East -- posted the biggest gains, with sales up 10.1 percent at 3.6 million while its share was flat at 9.5 percent. Sales fell 8.2 percent in Europe to 1.6 million vehicles, while GM's share narrowed by 0.2 points to 8.5 percent, the biggest US automaker said in a statement. North American sales rose 3.2 percent to just over three million, though GM's share of its home market fell 1.5 points to 16.9 percent. Sales in South America shrank 1.9 percent to just over a million vehicles, while GM's share of the region fell 0.8 points to 18 percent. Despite losing the global sales crown, GM earning a consolation prize Monday: its compact luxury sedan the Cadillac ATS was named "North American Car of the Year" at the Detroit auto show -- with Toyota not on the shortlist for the prestigious award. AFP/Relaxnews

Collecting its first award of the new year, the Scion FR-S captured the Best of 2013 award from Cars.com, an online review and consumer information website. The win was announced at a Cars.com event surrounding the North American International Auto Show in Detroit and shared with the Subaru BRZ. To earn the Best of 2013 overall award, the FR-S competed against all new and redesigned vehicles. Judges applauded the FR-S driving experience and affordability across all categories. First winning the best sports car award, the FR-S also bested competitors in the best SUV, midsize sedan, luxury sedan, pickup and hybrid categories to earn the overall prize. “Winning the Best of 2013 award is an honor and evidence of the sustained energy around the FR-S,” said Scion Vice President Doug Murtha. “As many drivers have discovered, the FR-S is truly bringing the sport back to the car.” For more information about the Cars.com awards and the FR-S award, visit www.cars.com/awards.

Toyota revealed the Corolla Furia Concept at the 2013 North American International Auto Show in Detroit. This exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla.  The concept represents an exterior styling study by Toyota designers, and it builds on the brand’s product development priority to develop more dramatic, expressively designed vehicles. “The Corolla Furia Concept is an early indicator of where our compact car design may lead in the future,” said Bill Fay, group vice president and general manager of the Toyota Division. “It blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people.” The Furia is designed around a theme of “Iconic Dynamism,” which uses pure and simple surface elements to create a confident, decisive and recognizable appearance appealing to more youthful consumers. It features a more provocative, dynamic interpretation of a compact sedan that displays a more stable, athletic stance with 19-inch allow wheels pushed to the vehicle’s corners with short overhangs to help emphasize its long wheelbase. The Corolla Furia design includes a swept windshield, with a sloped roofline and pronounced fender flares, to help communicate a sense of motion even when the car is stationary. The aggressively styled front fascia, with a blacked-out grille treatment, helps highlight a pair of sculpted front LED headlamps that combine with the rear composite LED taillight assemblies to add a sense of advanced technology to the Furia’s impactful exterior. Carbon fiber accents adorn the Corolla Furia Concept’s wheel wells, rocker panels, and rear valance, which includes ornate metal exhaust outlet surrounds to add a sense of modern athleticism.