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July 28, 2011 – Erlanger, KY – In the aftermath following the tornados that struck parts of the southern United States earlier this spring, Toyota’s Japan employees asked how they could reciprocate the gesture of giving to those in need. Click here for the full story.

“At Toyota, diversity and inclusion have always been among our top priorities, and we are honored to be recognized by Black Enterprise," said Dian Ogilvie, senior vice president and chief diversity officer at Toyota Motor North America. Click here to read the full story.

Toyota is developing a safety technology that takes control of the steering so the vehicle can veer away when it isn't able to stop before impact. A Toyota car stops automatically before a dummy, during a pre-collision system test in the demonstration of its safety technologies in Susono near Mount Fuji, west of Tokyo, Japan, Thursday, July 21, 2011. In the new system, Toyota uses cameras and a super sensitive radar called "millimeter-wave," both installed in the front of the vehicle, to detect possible crashes such as a pedestrian crossing the road (see the image below). Click here to read the full story.

Scion announced today that it’s 2012 iQ premium micro-subcompact will begin arriving in dealerships this October. The Scion iQ is only 10 feet long yet seats four people, making it the world’s smallest four-seater. •11 Standard Airbags and Star Safety SystemTM •Standard Bluetooth® and HD RadioTM Technology •Starting at $15,265. Click Here for the full story!

By Chang-Ran Kim Mon Jul 11, 2011 6:57am EDT Two weeks ago, Toyota Motor Corp began a test-run of a model home that manages electricity consumption and taps into weather forecasts to maximize the use of solar power. Click here to read the entire story.

What auto brands are likely to appeal to younger buyers? What's the next hip auto brand, in other words, for 18-27 year olds, a/k/a Generation Y? Scion! Toyota's offering for customizing kids. It worked. Scion has, almost since inception, had the youngest buyers in the business. A new study by TrueCar says the company still has its mojo. The study, which is based on purchase behavior of more than four million car buyers in 2009 and 2010, gave Scion, Mitsubishi and Mazda the nod as the auto brands with the highest concentration of under-27 buyers. Jesse Toprak, head of industry analysis at TrueCar, says Gen Y buyers set trends via social media. Per TrueCar data for 2009 and 2010, Scion had 21.2% of Gen Y buyers, Mitsubishi 20.3%, and Mazda 10.7%. On a model basis, Generation Y buyers opted for vehicles that were good for customizing or that made the experience easier: Scion tC, Mitsubishi Lancer and Honda Civic Si lead. "Scion targeted its vehicles from the outset to Gen Y, from styling and customization standpoint. It's a brand that was completely marketed and sold to that age group, and they succeeded," says Toprak. Toyota Yaris, Ford Focus couple, Scion xD, Volkswagen GLI, Subaru Impreza, Kia Forte and Toyota Corolla were the other vehicles in the top-ten list of cars purchased by Gen Y. Click here for the statistics!

June 29, 2011 – Chicago, Ill. – Toyota Launches National Program to Expand Efforts to Help Schools, Hospitals and Community Organizations Make the Most of Every Dollar At Clinton Global Initiative Meeting, the Company Announces It Is Donating Toyota Production System Expertise to Benefit Up to 20 Organizations in the First Year Initial Project to Focus on New Orleans Nonprofit That Expects Toyota Techniques to Help It Accelerate Post-Katrina Rebuilding Click here to read the full story.

June 28, 2011 – CINCINNATI, OH – Toyota today announced a $1 million commitment to support the national expansion of Buckle Up for Life, a safety program developed by Cincinnati Children’s Hospital Medical Center, to help address the extraordinarily high number of African American and Hispanic children, teens and adults killed or injured in automobile crashes. Click here to read the full story.

TORRANCE, Calif., June 23, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., received a combined four segment awards in the 2011 J.D. Power and Associates Initial Quality Study (IQS). Lexus earned the honor as the highest ranking nameplate in the industry, while the Toyota Division moved up 14 positions to place seventh. Click here for the full story.

"Toyota has continued to take major steps to become an even more responsive, customer-focused organization – and to strengthen its leadership in automotive quality, safety and innovation. Sweeping Product Innovations & Continued Environmental Leadership - Ten new or updated models this year– including the new Prius v – with six new hybrid vehicles to market by 2012– including the plug-in electric hybrid Prius - A zero emission Toyota RAV4 electric vehicle, produced with California’sTesla Motors, due next year - New partnership with Microsoft to provide affordable, advanced vehicle “telematics” - One millionth Prius sold in the U.S. – more than 3 million sold worldwide..." To read more from the website click here!

Salesforce.com and Toyota are forming a strategic alliance to build 'Toyota Friend,' a social network for Toyota customers and their cars. Click here for the details!

Toyota has 4 of the 10 Cheapest Cars to Maintain! “Smaller is better when picking a car, based purely on upkeep, according to Vincentric, a research firm in Bingham Farms, Michigan, that calculates ownership costs for every vehicle on the market. Just look at the top 10 vehicles from the 2011 model year with the lowest maintenance and repair costs on the list: Six of them are small by U.S. standards…” click here to read the full article and find out about the 4 Toyota Cars on the list!