In its annual ranking of the “50 World’s Most Innovative Companies,” Boston Consulting Group placed Toyota in the Top 5 Most Innovative Companies and the highest automotive brand. This year, for the first time, more auto manufacturers than technology companies are in the top 20. The report cites the automotive surge is based on manufacturers: • trying to meet increased fuel-efficiency standards • striving to make vehicles safer • and improving in-car entertainment and communication systems Click Here for the full story
Winter Weather Is Almost Here, Is Your Car Ready?
Have you prepared your car for the winter weather that’s fast approaching? Here are some tips to make sure you are fully prepared for whatever this year’s winter weather decides to throw at you. Regular Maintenance Now’s the time to get your car up to speed on all of its regular maintenance. That means taking care of any fluids that may have been neglected while you were out enjoying the summer sun or going in for that 60,000-mile tune-up if you’re due. Check, change and/or top off your oil, coolant, brakes and transmission fluid as needed. In the case of your oil or automatic transmission, make sure you get a high-quality filter, too. When looking at your car’s brakes, check to see if your rotors are warped or cracked. Do they have deep grooves or are the pads worn close to their minimum clearance? Your vehicle will be experiencing harsher conditions soon, so avoid any potential problems as soon as possible. Make sure all your lights are working properly to ensure good visibility. New bulbs are easy to install yourself or easy to have installed when getting your vehicle serviced. The same goes for windshield wipers. If your blades are more than six months old, odds are it’s time to swap them out for new ones. Check Your Tires Go ahead and have your tires rotated and inspected. The last thing you need in cold, wet weather is to be driving on bald or dry rotted tires. Consider looking into snow (or winter) tires, depending on your location or length of time you’ll be spending in the snow. Winter tires are made with special low temperature resilient rubber compounds and have deep treads that grip unplowed snow and ice. Don’t forget to make sure your spare tire has enough air in it. Once you’ve made sure everything looks good, take a look at your tire pressure. Stock Your Car Stranded by the side of the road can be dangerous in the best of conditions, but when sub-zero temperatures or bad weather is involved, it could become deadly. Carrying these supplies is essential: - a blanket - jumper cables - a flashlight - chains - a first-aid kit - a small knife - flares - water gloves - small shovel - waterproof matches - ice scraper - a bag of sand or kitty litter to help provide traction if your car is stuck in the snow
Philadelphia Inquirer - Sienna's cup runneth over with comfort
The tester turned out to be a pleasant, comfortable companion as well as a roomy one. The vehicle felt solid, and made its way quietly and smoothly. From a driving standpoint, you're struck, initially, by the Sienna's good visibility and driving position, and its intuitive instrument and control placement. Engine power is another plus. I found the Sienna's styling pleasing, and its body fits excellent. The Sienna is the only minivan available with all-wheel-drive. Click Here for the Full Story in the November 3rd, 2013 Philadelphia Inquirer.
Camry and Avalon Models Awarded Top 5-Star Ratings in Crash Tests by NHTSA
The 2014 Toyota Camry, Camry Hybrid, Avalon and Avalon Hybrid have received a 5-Star overall vehicle score from the National Highway Traffic Safety Administration (NHTSA). The top safety ratings are a result of stringent tests conducted by the agency to measure frontal and side crashworthiness, as well as rollover safety of vehicles - which is beyond what is required by federal law.
What your favorite Halloween treat says about your TASTE in cars.
Candy Corn: One thing is for certain, it just wouldn’t be Halloween without candy corn! The classic choice! You’ve got a timeless sense of style, which means you and the Accord are meant to be. Toasted pumpkin seeds: Watch out-- a no-nonsense person like you should be cruising in a truck! You are sharp, tough, and you don’t sugarcoat anything. Sugar Daddies: Looking for a sweet fix that’s sure to “stick around?” You deserve a ride that you can count on for years to come! The Civic is the car for you! Caramel Apples: Not only are you fashion-conscious, you’re a ton of fun and always up for trying something new! Your biting sense of humor makes you a treat to be around. You belong behind the wheel of a Pilot. King-Sized Candy Bar: You’ve hit the mother-load! A busy schedule like yours requires lots of space—See how the Odyssey fits you.
Check out the Toyota Rav4 and Rubik’s Cube
Already turning heads with its contemporary style and versatility, Toyota’s RAV4 is now putting a whole new twist on what’s next with an engaging social media extension of its “RAV4: Ready 4 What’s Next” interactive marketing campaign targeting Hispanic consumers. The effort features a virtual Rubik’s Cube ® that consumers can play online to create their own sharable personalized photo souvenir at www.RAV4cube.com.
2014 Corolla adds a dash of style. A Philadelphia Inquirer Story
On Sunday October 20th, the Philadelphia Inquirer posted a story from Al Haas about the all new & redesigned 2014 Toyota Corolla. "the 2014 edition - in an obvious response to the inroads made by its zingier competitors - is easily the most stylish Corolla ever." Click Here for the Full Story
Top 10 Driving Songs
1. Golden Earring - Radar Love (1974) 2. Stealers Wheel - Stuck In the Middle With You (1973) 3. The Cars - Let's Go (1979) 4. Derek and the Dominos - Layla (1972) 5. John Mellencamp - Authority Song (1984) 6. Wall Of Voodoo - Mexican Radio (1982) 7. Billy Ocean - Get Outta My Dreams, Get Into My Car (1988) 8. Beatles - Drive My Car (1966) 9. Beach Boys - Little Deuce Coupe (1963) 10. Eagles - Take It Easy (1972)
2014 Corolla Earns Top Safety Pick Award from IIHS
The redesigned Toyota Corolla achieved “good” ratings in the Insurance Institute for Highway Safety’s tests for occupant protection in four of five evaluations, achieving a Top Safety Pick rating. IIHS evaluates vehicles for performance in a: moderate overlap front crash side impact roof strength/rollover head restraints & seats/rear impact small overlap front crash To view the IIHS report on Corolla, go to: www.iihs.org/iihs/ratings/vehicle/v/toyota/corolla
Into the Uknown for Toyota Racing!
Get ready to cheer on TOYOTA Racing as they head Stateside this weekend! Get the details here.
Toyota Avalon adds fuel-thrifty hybrid
Not only does the Avalon Hybrid provide comfortable seating for five, with a roomy back seat, the new hybrid is rated by the federal government at 40 miles per gallon in city driving and 39 mpg on the highway - the best of any Avalon ever. Also noteworthy: The 2013 Avalon overall is listed as a recommended buy of Consumer Reports magazine, which says predicted reliability should be above average. Click here to read the full story that appears in the Philadelphia Inquirer: http://bit.ly/1fQPNLi
40 Million Happy Customers and Counting; Corolla Remains Best-Selling Nameplate in History
Have you ever owned a Toyota Corolla? If so, you’re one of 40 million people who have purchased the best-selling automotive nameplate in history. Corolla reached the 40-milllionth sales milestone this month after 47 years on the market. In 1966, Toyota began assembling 300,000 Corollas annually at a new Takaoka, Japan factory. Over the years, Toyota has evolved the Corolla to reflect our customers’ needs and that commitment continues today. For a complete Corolla history, please visit: www.toyota-global.com/showroom/vehicle_heritage/corolla. To view Toyota’s North American passenger car chronology, please go to: http://bit.ly/1fzY9XL. Further information on Corolla’s 40-millionth sales milestone can be found at: http://bit.ly/15zQiuh.