Whether you’re a longtime Prius driver or you’re considering purchasing one for the first time, you won’t want to miss Toyota’s Future Forward program. This creative venture coincides with the model’s new redesign and highlights the vehicle’s best features with an eye-catching mix of art, design, and music. Discover what Toyota’s Future Forward program is all about, and learn how the automaker’s movement supports artists and musicians.
What Is Toyota’s Future Forward Movement?
Toyota’s Future Forward program is a partnership between the all-new Prius and The Creators Project, an arts and culture platform created by Vice. The program employs a variety of art forms to explore some of today’s most important issues. Future Forward’s event series, installations, videos, and editorial pieces welcome young drivers and art aficionados across the nation.
Now in its fourth generation, the newly redesigned Prius boasts a new look and the latest version of all the features that this hybrid vehicle has come to be known for. The 2016 Prius’ environmental consciousness and fuel economy, estimated at 54 mpg in the city and 50 mpg on the highway, are just some of the centerpieces of the Future Forward series.
Where Did the Event Series Happen?
Toyota’s Future Forward program took place throughout June. On June 4, the series kicked off with a major event at New York’s Industria Superstudio. Future Forward headed west to Chicago on June 18, where it set up shop at the Revel Space in buzzing Fulton Market.
The event series finally landed in Los Angeles on Saturday, June 25. On the West Coast, the Future Forward movement made an appearance at NeueHouse Hollywood, where auto enthusiasts, creatives, and art aficionados gathered together for a digital program.
Which Artists Participated in the Program?
Altogether, the Future Forward program included three vastly different artists and studios. Artists Noemi Schipfer and Takami Nakamoto, better known as Nonotak, contributed their illustration and musical talents. Artist Doris Sung explored architectural projects, and studio VT Pro Design added some design to the mix.
What Artwork Did the Future Forward Series Produce?
Each artist and studio produced unique artwork and design for the Future Forward series. Doris Sung created a kinetic chandelier titled “Drift,” which altered shape and size according to the temperature. Constructed from over 1,000 pieces of heat-reactive metal pieces, this large hanging sculpture continually reflected its environment.
VT Pro Design used its design skills to develop a kinetic wall installation called “Reach,” which invited visitors to interact with nature and technology. Nonotak produced a stunning infinity room titled “Hoshi,” which explored immersive light and sound. Once inside the installation, participants experienced a roller coaster of spatial and musical effects.
With a numerous creative projects and a series of events across the nation, Toyota’s Future Forward movement made waves in the automotive and artistic worlds. By forging a partnership between the all-new Prius and The Creators Project, the Future Forward program supports artists’ creative efforts and encourages drivers to engage with the hybrid vehicle in a whole new way.
Image via Pixabay
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