Scion announced today that it’s 2012 iQ premium micro-subcompact will begin arriving in dealerships this October. The Scion iQ is only 10 feet long yet seats four people, making it the world’s smallest four-seater.
•11 Standard Airbags and Star Safety SystemTM
•Standard Bluetooth® and HD RadioTM Technology
•Starting at $15,265.
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Car Makers Jump on Energy Bandwagon
By Chang-Ran Kim
Mon Jul 11, 2011 6:57am EDT
Two weeks ago, Toyota Motor Corp began a test-run of a model home that manages electricity consumption and taps into weather forecasts to maximize the use of solar power.
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The Venza just keeps getting hotter and the Tacoma keeps on truckin!!!
Here is a list of best buys in new vehicles out there that will appeal to shoppers who are flexible and not necessarily looking for the hottest new car or truck:
http://content.usatoday.com/communities/driveon/post/2011/07/six-best-value
s-in-new-vehicles-right-now/1?csp=hf
What auto brands are likely to appeal to younger buyers? What's the next hip auto brand, in other words, for 18-27 year olds, a/k/a Generation Y?
Scion! Toyota's offering for customizing kids. It worked. Scion has, almost since inception, had the youngest buyers in the business. A new study by TrueCar says the company still has its mojo. The study, which is based on purchase behavior of more than four million car buyers in 2009 and 2010, gave Scion, Mitsubishi and Mazda the nod as the auto brands with the highest concentration of under-27 buyers.
Jesse Toprak, head of industry analysis at TrueCar, says Gen Y buyers set trends via social media. Per TrueCar data for 2009 and 2010, Scion had 21.2% of Gen Y buyers, Mitsubishi 20.3%, and Mazda 10.7%.
On a model basis, Generation Y buyers opted for vehicles that were good for customizing or that made the experience easier: Scion tC, Mitsubishi Lancer and Honda Civic Si lead. "Scion targeted its vehicles from the outset to Gen Y, from styling and customization standpoint. It's a brand that was completely marketed and sold to that age group, and they succeeded," says Toprak.
Toyota Yaris, Ford Focus couple, Scion xD, Volkswagen GLI, Subaru Impreza, Kia Forte and Toyota Corolla were the other vehicles in the top-ten list of cars purchased by Gen Y.
Click here for the statistics!
Don't worry if you were not able to make it for our big Barbeque Summer Sale on June 18th. We are having a HUGE Summer Sale on July 4th. Ardmore Toyota is open 10 a.m. – 5 p.m. with a huge 4th of July Barbeque Cookout Sale. With our own Chef on hand, we are going to have hot dogs, hamburgers, pretzels, sodas and more!
Are you going to make it? Email our Business Manager Jason so he can get you on the list! jdiscolo@ardmoretoyota.com
Over 9 million views on one of the funniest YouTube videos we have ever seen. This is a video that Toyota made about the New Toyota Sienna. It is a music video called 'The Swagger Wagon'
You have to watch this and share your comments with us. What did you like best about this video?
Toyota Launches Community Program
June 29, 2011 – Chicago, Ill. – Toyota Launches National Program to Expand Efforts to Help Schools, Hospitals and Community Organizations Make the Most of Every Dollar
At Clinton Global Initiative Meeting, the Company Announces It Is Donating Toyota Production System Expertise to Benefit Up to 20 Organizations in the First Year
Initial Project to Focus on New Orleans Nonprofit That Expects Toyota Techniques to Help It Accelerate Post-Katrina Rebuilding
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June 28, 2011 – CINCINNATI, OH – Toyota today announced a $1 million commitment to support the national expansion of Buckle Up for Life, a safety program developed by Cincinnati Children’s Hospital Medical Center, to help address the extraordinarily high number of African American and Hispanic children, teens and adults killed or injured in automobile crashes.
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If you are worried about your fuel economy, then take a moment to read this article that appeared in the Philadelphia Inquirer on June 24, 2011. There are ways to be more fuel efficient and you might not even know it.
Do you have any suggestions or ideas on how you have saved on gas and kept your fuel economy at premium levels?
Toyota Motor Sales J.D. Power Quality Awards
TORRANCE, Calif., June 23, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., received a combined four segment awards in the 2011 J.D. Power and Associates Initial Quality Study (IQS). Lexus earned the honor as the highest ranking nameplate in the industry, while the Toyota Division moved up 14
positions to place seventh.
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