There is a great show on the BBC called Top Gear which tests many different sports cars and we couldn't resist sharing this one with you.

This is the all-new 2012 Lexus LFA. Built by Toyota, the LFA is the most amazing sports car that Toyota & Lexus have ever built.

What do you think of the LFA? What color would you want? White, Black, Red, Yellow? Tell us what you think.

Click here and here to watch the Top Gear Road Test videos!


 

How important are safety ratings to you when you are researching to buy a car?

It is always great to hear about safety being recognized. Now, the Insurance Institute for Highway Safety has come out with their awards and Toyota has some amazing recognition with 15 Awards, more than any other automaker.

The 2012 model year winners are: Toyota Avalon, Camry, Corolla, Highlander, Prius, Prius v, Sienna, Tundra Crew Cab, Venza, and Yaris; Lexus CT 200h and RX, and Scion tC, xB, and xD.

Click Here to read more on the Insurance Institute for Highway Safety website.

Click Here to read an article on Wall Street Journal Website.

For our Toyota News Release click here.

Of particular note is that the top-selling Camry sedan made the grade for the first time after the car maker changed the design of its seats and head-restraints to improve protection in rear-end crashes.

How important are safety ratings to you when you are researching to buy a car?

Does your car look safer than the one you had ten years ago?

It is.

Today's vehicles contain decades of safety engineering. Every nut, bolt and spark plug is designed to perform the same way every time, and minimize impact on you in the unlikely event of an accident. That's why even the mildest fender bender should be repaired by your dealer. Your friend might know how to paint your bumper, but unless they know your car inside-out, you might end up with a pretty bumper and no crash protection. So let the professionals keep you safe by repairing your car to factory standards.

Don't miss out on our Holiday Celebration at Ardmore Toyota.

This Saturday December 17th, Santa Claus will be at Ardmore Toyota from 1:00 pm to 4:00 pm!

All children will receive a gift. Plus, there will be prizes, food, refreshments and of course everyone is welcome to take some great pictures with Santa Claus.

Come to Max Paul's Ardmore Toyota with your children and enjoy our holiday celebration inside our Winter Wonderland Toyota Sales Showroom.

Toyota has an amazing program that is taking place on Twitter. It is called Toyota Shareathon.

For details click here!

From Dec. 12th through Dec. 21st, shoppers who register online at www.toyota.com/shareathon, tweet a scripted Shareathon message, and then purchase or lease a new Toyota vehicle on or before Jan. 3, 2012 and you will be eligible for a certificate and unique coupon code redeemable for a $500 prepaid debit card. Participants will then have 48 hours to encourage their followers to re-tweet the initial message. As an added bonus, those followers who re-tweet the message will be entered to win a 2011 Prius from Toyota.

We’re only giving out 140 certificates daily, so get your certificate now.

Do you like to drive your car for over 200,000 miles? Do you keep your car for a long time? Is reliability important to you?

Forbes Magazine has come out with a list of cars that run for over 200,000 miles. The list has 14 different models on it. Of the 14 models, Toyota makes up for five of them!

Scion xB.
Toyota Highlander.
Toyota Sienna.
Toyota Tundra.
Lexus RX350.

Here is an example what they said about the Toyota Highlander:

“This Camry-based seven-passenger crossover is eminently likeable, with its graceful curves and gentle overall demeanor. A 187-horsepower four-cylinder engine is standard and should suffice for most buyers, while a smoother and stronger 270-horsepower V6 is also offered.”

The awards and accolades keep coming in for the all new and redesigned 2012 Toyota Camry. Kelley Blue Book has recognized the Camry as one of the top redesigned cars of the year.

America's best-selling car for the past nine years gets a well-focused remake, highlighted by an absolutely brilliant new iteration of its mileage-maxing Hybrid model. Bolder looks, more comfortable seating and an even-longer roster of standard features on this recast mid-size sedan are complemented by improved fuel economy, significantly better handling and a stronger emphasis on value pricing that extends across the entire Camry lineup.

What do you think of the new design of the 2012 Camry? Do you like the new look? Let us know your thoughts.

Toyota’s Collaborative Safety Research Center (CSRC) today announced four new research projects and three new research partnerships aimed at advancing the development of innovative vehicle safety technologies across the automotive industry.

The CSRC pursues automotive safety research through a collaborative model that prioritizes sharing Toyota’s talent and technology with a broad range of institutions.

Click Here for the full story!

Too often, we hear about concussions on the football field and in other athletic venues. Toyota is directly involved to help research and study brain trauma.

Do you know someone who has had a concussion before?

Toyota has a history of collaborative research programs with universities. One program involving Toyota, Virginia Tech and Wake Forest School of Medicine was honored on Monday at the Brain Trauma Foundation’s (BTF) Honors Dinner, where Toyota was recognized for helping significantly advance the understanding of brain trauma. Using accelerometers attached to the helmets of football players, university researchers collected data that has led to the first safety ratings system for football helmets. The data will be also used by Toyota to enhance its “THUMS” virtual human model and will contribute to new vehicle safety technologies that help reduce the occurrence and severity of head collisions.

“We are confident our research advancements will help reduce the risk of traumatic brain injuries in both automobile crashes and the football field,” said Dr. Stefan Duma, Principal Investigator for Virginia Tech. “We are grateful to Toyota for its support of this important, lifesaving research and to the BTF for its recognition.”

“We are proud at Toyota to have been able to help contribute to the growing body of knowledge in this research area and are honored to be recognized for our work with Virginia Tech and Wake Forest School of Medicine,” said Mr. Gulash.

More information about all of CSRC’s research projects can be found at www.Toyota.com/CSRC.

Walk It Through!

Dec 8, 2011

You keep up with your scheduled maintenance.  Your oil is changed on time, your tires are inflated, and your transmission hums beautifully. But your job isn’t done when you leave the dealer. “Walk through” your car once a month to check things your mechanic might miss. Pay special attention to the glove box and the trunk. Are your car’s registration and insurance cards valid? Is the spare tire ready to go? Is it inflated? Do you have a working jack? A quick monthly check will save you hours if you break down or get pulled over.