How important is loyalty to you? Are you loyal to a particular brand for soda, coffee, ice cream or anything else? How about the type of car you drive?
Kelley Blue Book reports that Toyota was #1 in brand loyalty on its www.kbb.com website for the 4th quarter of 2011, bumping Hyundai, and Lexus was #1 among luxury brands. Toyota last held the top spot in the 3rd quarter of 2010.
Toyota’s brand shopping loyalty for the quarter was at 50.6 percent, a 2.7 percentage point jump from the previous quarter. Hyundai was second at 50.2 percent, Ford was third at 47.1 percent, Kia was fourth at 46.5 percent and Honda rounded out the top five at 46.4 percent. Lexus was eighth on the overall list but first among luxury brands, followed by Audi at ninth and Mercedes Benz at eleventh.
“Toyota has done a laudable job overcoming these issues, introducing programs such as ‘Toyota Care,’ while getting its supply back online. The redesign of its flagship, the 2012 Toyota Camry, also helped drive interest to the brand and retain owners.”
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