May 11, 2011
Toyota Motor Corp. has regained its position as the world's most valuable auto brand despite the carmaker's massive recall campaign.
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Worthy Brands
World's most valuable car brands in $ billion; rank in top 100; % change
1.Toyota $24.2 — 27 –11%
2. BMW $22.4 — 30 — 3%
3. Mercedes $15.3 — 50 — 12%
4. Honda $14.2 — 56 — -1%
5. Porsche $12.4 –66 — -3%
6. Nissan $10.1 — 88 — 17%
7 VW $7.4 — * — 6%
8. Ford $7.4 — * –5%
9. Audi $3.8 — * — 5%
10. Lexus $3.7 — * –new
* Did not qualify for the top 100
Source: Millward Brown
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