Kelly Blue Book’s editors awarded Toyota the 2014 Best Brand prize as part of the online publication’s (www.kbb.com) 2014 Best Resale Value Awards. These awards recognize vehicles that show less depreciation during the first 5 years of ownership, and thus can represent wiser financial choices for consumer purchase. Based on Kelly Blue Book’s calculations, on average, a 2014 vehicle will lose 39.7% of its value after five years. The Kelly Blue Book Best Resale Value Awards recognize overall brand value and model-year vehicle category winners. In helping Toyota garner top honors with the 2014 Best Brand award, Toyota’s trucks made a strong showing while helping the brand earn awards in six vehicle-segment categories. Click here for the full story
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