In conjunction with Distracted Driving Awareness Month in April, Teen Vogue and Toyota announced on April 4th, 2013 “Arrive in Style,” a safe driving campaign to raise awareness of the dangers of distracted driving among teenage girls and inspire them to make a mutual commitment with their mothers to drive safely.
In conjunction with the launch of “Arrive in Style”, Toyota released new findings from the Study regarding driving behaviors of teen girls:
•Sixty-two percent of teen girls report using a cell phone while driving (handheld and/or hands-free).
•Nearly one in three girl teens (30 percent) reads a text or email once or more every time they drive.
•Almost a quarter of girl teens (23 percent) respond to a text once or more every time they drive.
•Almost one in five (19 percent) of teen girl drivers report that they have extended conversations via text message while driving.
•More than half (51 percent) of girls say they search for music on a portable music player, such as an iPod, while driving.
•Twelve percent of girls report that they update or check social media, such as Facebook or Twitter, while driving.
•Seventy percent of teen girl drivers report they drive with two or three teen passengers and no adults in their car, which is associated with a doubling of a driver’s risk of being killed in a crash, as compared to having no passengers
Click Here to watch a Video: http://www.youtube.com/watch?v=UaqlN3EN4Us&feature=share&list=UUr7ZFxNlDvb3waeoTN1_3mA
Click Here for the Full Story: http://pressroom.toyota.com/releases/teen+vogue+toyota+partner+safe+driving+campaign+april4.htm?view_id=39839
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