“Toyota has suffered a few blows recently – from the massive vehicle recall, to the production-halting natural disasters in Japan. The company has managed to stay afloat thanks to a culture of responsibility within the organization,” says one researcher. Click here to read the entire article and watch the interview with Jeffrey Liker on his […]

Tags: Jeffrey Liker Book Toyota Under Fire How Toyota Faced the Challenges of the Recall and the Recession to Come Out Stronger, Toyota, Toyota Weathers Hardship With Loyalty And Improvements
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