April 28, 2011
 

Ten Students Named as Winners in Toyota Teen Interactive Safe Driving Challenge

College scholarships awarded as part of nationwide safe driving program with Discovery Education
 
Silver Spring, Md. (April 28, 2011) – Toyot a and Discovery Education announced today the ten high school student winners of the 2011 Toyota Teen Driver Sweepstakes. Teenagers across the country were eligible to participate in the sweepstakes after playing an interactive road challenge game, Heads Up!, designed to promote safe driving habits. Each of the winners will receive a $5,000 cash prize to be used for educational purposes at an accredited college or university.
 
“Toyota is dedicated to building awareness among teens about the dangers of distracted driving and encouraging responsible and safe driving habits,” said Patricia Salas Pineda, group vice president, national philanthropy and the Toyota USA Foundation. “With Discovery Education, we congratulate the winners of the Toyota Teen Driver Sweepstak es and all those who participated in the Heads Up! challenge for their commitment to safety.”
 

The ten grand-prize winners are:

  • Shelby Bennett of Bedford, IN
  • Alexandra Calvanese of East Longmeadow, MA
  • Gregory Ciuba of Colonia, NJ
  • Kara Hardister of Mt. Airy, MD
  • Will Hopkins of Centennial, CO
  • Jake Lovett of Westfield, IL
  • Sam Miller of Annapolis, MD
  • Jeena White of Rochester, NY
 
The Toyota Teen Driver Sweepstakes is just one part of a joint program from Toyota and Discovery Education called “Toyota Teen Driver” that aims to provide resources to schools, educators, parents and teens to help educate teens and keep them safer behind the wheel. 
 
In order to enter the Toyota Teen Driver Sweepstakes, teens played the online, interactive road challenge, Head’s Up, which allows teens to put their driving skills to the test and see how they handle distracting scenarios, such as sending text messages, changing a radio station or drinking a soda. By experiencing the consequences of their actions through the challenge, students learn best practices for safe driving. The individual’s score on the game did not determine their eligibility or chance of winning the grand prize.
 
“Discovery Education recognizes the importance of educating America’s youth on the dangers and consequences of distracted driving and we are thrilled that so many teens shared our commitment to safety by participating in the Toyota Teen Driver Sweepstakes,” said Mary Rollins, vice president of education partnerships, Discovery Education. “Heads Up! is an effective and engaging challenge that allow s teens to experience the consequences of distracted driving while fostering safe behaviors behind the wheel.”
 
To play the Head’s Up game and for more information, tools and resources for teens, parents and educators to help teens stay safe behind the wheel, please visit toyotateendriver.com.
 
About Toyota
Toyota (NYSE: TM) established operations in the United States i n 1957 and currently operates 10 manufacturing plants, including one under construction. Toyota directly employs nearly
30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design.
 
Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed more than half a billion dollars to philanthropic programs in the U.S. 
 
For more information on Toyota's commitment to improving co mmunities nationwide, visit http://www.toyota.com/community

Many of us can change the oil or replace wiper fluid, but your car has many essential fluids that require regular attention. They can easily be overlooked, so it’s best to let your dealer technician perform a fluid checkup at every maintenance visit. Here’s what he or she will look for:

Engine Oil
Cleaning and lubricating your engine, oil is the blood that keeps your car alive. It should be changed approximately every three months or every 3,000 miles. 

Transmission Fluid
Transmission fluid lubricates your transmission—the gearbox that keeps your car moving. This fluid breaks down after 50,000 to 100,000 miles. Because it’s in a sealed case, it’s vital to have it checked by an experienced mechanic.

Brake Fluid
As your brake pads wear, fluid is required to make up for the lost pad material. Your dealer will check brake fluid levels, and also confirm that it has the hydraulic properties needed to provide maximum stopping ability.

Coolant
Some coolants can last up to 5 years with no maintenance. Your dealer will confirm the coolant type in your car and maintain it accordingly.

Grease & Lubricants
Some vehicle components can be lubricated to prolong life and maximize performance. Your dealer mechanic understands your car’s lubrication needs better than anyone.

Your dealer mechanic will ensure that all fluids are recycled or disposed of in an environmentally friendly way. Do your part in protecting your vehicle and the environment—visit your dealer today!

Cedar Park Neighbors Monthly Newsletter recognized Central City Toyota for their involvement with helping four adopted families of the Windermere Court Fire. Below is the monthly newsletter that is sent out. The article is at the top of Page 7. 

Click here to read more!

Did you know Abe Lincoln is a tire expert? It’s true. Try inserting a penny into your tire tread. If Lincoln’s head is partially covered, you’re in good shape. But if you can see too much of Honest Abe, it’s time to visit your dealer mechanic for some maintenance. Here are some common tire issues to watch for, and what they mean for your car’s health:

  • Wear Bars. Worn-down tires have bars showing across the treads. Their traction is dangerously reduced, and they’re susceptible to hydroplaning.  They need to be replaced immediately.
  • Uneven Wear. Are your tires wearing heavily in one spot? This can be a sign of misalignment, or too much/little tire pressure. 
  • Cupping, Feathering, or Flat Spots. These can be a sign of malfunctioning brakes, struts, or other mechanical issues.
  • Deteriorating Sidewalls. Your treads might be healthy, but sidewalls are susceptible to chips, small punctures, and chemical deterioration. Your dealer mechanic can patch sidewall problems before they occur.
  • Sudden or Rapid Wear. Are your brand-new tires wearing quickly? Did you recently install new rims or offsets? Your dealer will ensure that tire size and rim type are the best for your car.

Use those pennies and visit your dealer. You’ll be confident when the rubber hits the road.

At Linwood Park, which recently opened in May of 2010 at the corner of Linwood Road and Athens Avenue, there will be a dedication for a new statue, donated by Max Paul of Ardmore Toyota. The date and time is to be announced.

The life-size statue, near the Linwood Road side of the park, is by sculptor Max Turner. It's called (for good reason), “Two Kids on a Bench," and depicts a boy and girl reading together.

The all-new 2011 Scion tC just received a Five Star Overall Rating for crash tests! Check out this article to read more about the Scion tC!

Great news! Toyota was recently recognized for its commitment to environmental excellence by the EPA! See below for an excerpt from the press release:

 “The U.S. Environmental Protection Agency (EPA) awarded Toyota Motor Engineering Manufacturing North America, Inc. (TEMA), with its 2011 ENERGY STAR Sustained Excellence Award in recognition of its continued leadership in protecting the environment through energy efficiency and management. TEMA received the award at a special ceremony in Washington, D.C. today. . . ."

To read the full press release, CLICK HERE.

REDMOND, Wash., and TOYOTA CITY, Japan — April 6, 2011 Microsoft Corp. and Toyota Motor Corp. (TMC) today announced they have forged a strategic partnership and plan to build a global platform for TMC’s next-generation telematics services using the Windows Azure platform. Telematics is the fusing of telecommunications and information technologies in vehicles; it can encompass GPS systems, energy management and other multimedia technologies.  READ MORE.

Click here to read the press conference excerpts.

This weekend Toyota launched “Hope for Japan,” a website where visitors can contribute to the American Red Cross relief efforts and share a personal message of hope. We encourage you to visit the site and show your support at www.toyota.com/supportforjapan.

Below is a short update on some of the additional steps Toyota is taking in North America and Japan to help support the relief efforts.

Fundraising – More than $5 Million So Far

Toyota-Dedicated Red Cross Fundraising Websites Have Raised Nearly $1.5 Million in North America  – As of March 25th, special fundraising websites set up with the Red Cross have raised nearly $1.5 million from Toyota’s employees, dealers, suppliers, business partners and friends across North America. 

Dollar-for-Dollar Match– Toyota’s North American affiliates are matching donations made by Toyota employees to the American Red Cross and Canadian Red Cross, dollar-for-dollar.  (The employee match is not included in the figure above.)

Donation in Japan– In addition, Toyota in Japan has donated 300 million yen (about $3.75 million) to support the relief efforts.

Other Major Fundraising – Walk-a-thons last weekend in San Antonio, TX and Lexington, KY brought out hundreds of Toyota team members and other local citizens, raising nearly $60,000 for the relief efforts in Japan.

Relief Efforts in Japan

Relief Convoys in Japan Continue – Toyota companies in Japan began sending truckloads of medical and emergency supplies – including food, drinking water, blankets, portable toilets and disposable diapers – to victims in affected regions on March 12, the day after the earthquake and tsunami. As of March 30th, more than 60 trucks have made deliveries and six tankers have been sent to provide water.

Emergency Housing – Toyota is moving to provide nearly 500 apartments in Aichi Prefecture for people evacuated from affected areas.

Vehicles for Relief Efforts – Toyota is providing about 100 cars for local government authorities to use in four of the areas hardest hit by the disaster.

Distribution of Emergency Supplies – Toyota dealerships in affected areas of Japan are using their sites as temporary distribution centers for drinking water, food, cold-weather gear and towels to victims of the disaster.

Our thoughts and prayers continue to be with our friends, our colleagues and the people of Japan.  We’ll be sure to provide updates as they become available.

On March 27th, Toyota Motor Corporation President Akio Toyoda visited the region of Japan most affected by the earthquake/tsunami, then issued a statement of support, followed by a commitment by the company to donate 50 vehicles to support relief efforts in the area.

To All Those Affected by the Tohoku Earthquake

I offer my prayers to all those who lost their lives in the March 11th Tohoku earthquake and its ensuing aftermath, as well as my sympathy to the survivors and their families.

Not only is the struck region one of our production bases, those directly hit and vastly affected include our dealers, suppliers and numerous other partners.

I went to Miyagi Prefecture on March 27th.  Seeing the devastation with my own eyes brought home to me the depth of destruction and the atmosphere of sadness caused by the disaster.  Seeing the situation for myself made me more determined to continue to provide useful support.

I visited government offices in Ohira Village and in Taiwa Town, which have supported our business activities in their locales.  I also went to Sendai Port, to our dealerships and to our factories that produce vehicles and parts.

Although time was limited, through visiting the affected area and seeing people there trying step-by-step to get over the agony of their losses, I became strongly determined to return smiles to the faces of the people in the Tohoku region by reviving manufacturing there as soon as possible.

We believe that returning as quickly as possible to daily life can play an important part in bringing the hope of a better tomorrow at our plants, our team members once again working together, supporting each other and creating a positive atmosphere and, at our dealerships, warm and friendly staff once again welcoming customers.

We at Toyota will continue doing all we can to be of assistance to the people affected.

Akio Toyoda, President
Toyota Motor Corporation