The world knows Toyota as a company with a long history of dedication to producing quality, affordable family vehicles. Recently, Toyota has decided to expand its mission from beyond the manufacturing line. Now it is dedicating precious man hours and resources to helping communities in need around the world. You’ll find the Toyota Giving Program at many local events and charities giving back to the people who have made Toyota the household name it is today.
Toyota Giving Program Mission
The purpose of the Toyota Giving Program is to support organizations that are dedicated to improving the environment, education efforts and opportunities, and vehicle safety initiatives. It is also dedicating special attention and resources to underserved populations and diverse communities. The program makes major contributions during natural disasters and is passionate about helping organizations reach those in need.
How It Works
The Toyota Giving Program offers grants to organizations that apply for assistance. Organizations can apply for grants if they are eligible. Because the program wants to ensure that the funds are being used for positive, nonprofit efforts, certain groups are ineligible, including lobbying groups, publications, advertising companies, capital campaigns, and endowments. Rather, the Toyota Giving Program grants funds to charitable organizations that serve the entire community regardless of age, race, sexual orientation, disability, marital status, veteran status, or political affiliation. In all, the program is dedicated to helping better the world for everyone.
Making a Difference
Over the past few years, the Toyota Giving Program has helped many organizations around the country. For example, in April 2014, the program partnered with Hiring Our Heroes, a U.S. Chamber of Commerce Foundation that works to help veterans, military spouses, and transitioning military personnel find employment opportunities in their communities. Together the groups put on the Stagecoach Country Music Festival and helped raise awareness and funds for Hiring Our Heroes.
In July 2015 and July 2016, the Toyota Giving Program partnered with VH1 Save the Music to host Lollapalooza in Grant Park, Chicago. The music festival raised money to help protect music instruction in schools and ensure that children receive all the wonderful benefits of music education. The Toyota Giving Program encouraged people to begin a dialogue on social media about the importance of music.
In 2015, the program donated $1 to the VH1 Save the Music education program for every social post with the hashtag #ToyotaGiving. In 2016, the Toyota Giving Program and VH1 Save the Music donated $30,000 to a public school in need of saving its music education department.
The program continues to help promote environmental consciousness and safety, education, and vehicle safety by partnering with and donating to numerous causes around the country. Some efforts include Nocturnal Wonderland in August 2015, the Life is Beautiful festival in September 2015, Stagecoach in April 2016, and the Firefly Music Festival in June 2016.
The Toyota Giving Program proves that if we work together and set aside individual differences, we can achieve great things and protect the world for generations to come.
Image via Pixabay
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