Feb 23, 2012
The February 27th, 2012 issue of Fortune Magazine did a special on Toyota and the grandson of the founder of Toyota, Akio Toyoda.
The University of Michigan's Jeffrey Liker, a leading Toyota scholar, told me, "Akio has reenergized the company. He's promised to be the closest president ever to the gemba [where the real work is happening]."
Does it make sense for the head of a company as large as Toyota to spend so much time evaluating its products and micromanaging small details? Well, it worked for Steve Jobs, and Akio believes it is an essential component of his leadership.
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