Oct 8, 2015
Have you seen Interbrand’s annual list of the Best Global Brands? Well, Toyota continues to impress us year after year. This year, Toyota came in at #6, moving up two spots from last year! Toyota has an estimated brand valuation of over $49 billion and its brand value improved 16% in the last year.
If that wasn’t remarkable enough, Toyota was the only automaker to make it to the top 10!
Want to know the criteria that ranks brand values on the “Best Global Brands” List?
- The financial performance of the branded products or services
- The role of brand in the purchase decision process
- Brand loyalty
To see the entire list, click here!
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