Toyota ranked first among automakers in the United States in the 2013 Harris Poll Reputation Quotient (RQ) survey. Toyota finished 19th overall in the latest poll, up from 31st last year.
The auto industry showed the biggest gains in reputation over the past year. Toyota rose 2.06 points from its score in 2012 to gain the top spot as the highest-regarded car company. Honda, Hyundai and Ford fared “very good,” while results for Chrysler and General Motors were “poor.”
The 14th annual RQ gauges reputation on a variety of measures including social responsibility, emotional appeal, financial performance, products and services, vision and leadership, and workplace environment.
Click Here for the Full Story on the Harris Interactive Poll
Connect with us
