{"id":608,"date":"2012-07-09T16:53:59","date_gmt":"2012-07-09T20:53:59","guid":{"rendered":"http:\/\/blog.ardmoretoyota.com\/?p=608"},"modified":"2012-07-09T16:55:32","modified_gmt":"2012-07-09T20:55:32","slug":"cincinnati-childrens-and-toyota-expand-national-safety-program-to-address-significant-disparity-in-motor-vehicle-deaths-among-minority-children","status":"publish","type":"post","link":"https:\/\/www.ardmoretoyota.com\/blogs\/97\/cincinnati-childrens-and-toyota-expand-national-safety-program-to-address-significant-disparity-in-motor-vehicle-deaths-among-minority-children\/","title":{"rendered":"Cincinnati Children&#8217;s and Toyota Expand National Safety Program to Address Significant Disparity in Motor Vehicle Deaths Among Minority Children"},"content":{"rendered":"<div>Responding to disproportionate rates of African  American and Hispanic children dying in motor vehicle-related crashes,  Cincinnati Children\u2019s Hospital Medical Center and Toyota today announced  that they are doubling the reach of their groundbreaking safety  education program <em>Buckle Up for Life<\/em>.\u00a0<em>Buckle Up for Life<\/em> \u2013 or <strong><em>Abr\u00f3chate<\/em><\/strong><em>a la<\/em><strong><em>Vida<\/em><\/strong><strong> in Spanish \u2013<\/strong> is the only national program of its kind.\u00a0To view a video about the program, please click <a href=\"http:\/\/www.youtube.com\/v\/cWekGGUUyxg\"><span style=\"text-decoration: underline;\">here<\/span><\/a>.<\/div>\n<div>Research analyzed by Cincinnati Children\u2019s \u2013 a national leader in  pediatric and adolescent medicine \u2013 shows that African American and  Hispanic children are more likely than other children to die in motor  vehicle crashes.\u00a0Research also shows that, due to multiple factors,  African American and Hispanic children are significantly less likely  than non-African American and non-Hispanic children to be buckled up in  seat belts or car seats.<\/div>\n<div><strong>Key Facts<\/strong><\/div>\n<ul>\n<li>Motor vehicle crashes are the leading cause of death for children in the U.S. between the ages of 1 and 12.<a name=\"_ednref1\" href=\"http:\/\/pressroom.toyota.com\/releases\/cincinnati+childrens+toyota+expand+national+safety+program+address+significant+disparity.htm?view_id=39890#_edn1\">[i]<\/a><\/li>\n<li>Three out of every 4 car seats are not used or installed correctly<a name=\"_ednref2\" href=\"http:\/\/pressroom.toyota.com\/releases\/cincinnati+childrens+toyota+expand+national+safety+program+address+significant+disparity.htm?view_id=39890#_edn2\">[ii]<\/a> and almost 50% of fatally injured children were unrestrained at the time of a crash.<a name=\"_ednref3\" href=\"http:\/\/pressroom.toyota.com\/releases\/cincinnati+childrens+toyota+expand+national+safety+program+address+significant+disparity.htm?view_id=39890#_edn3\">[iii]<\/a><\/li>\n<li> In crashes involving fatalities in  children under 14, seat belt use is lower among African Americans than  among all other race or ethnic groups.<a name=\"_ednref4\" href=\"http:\/\/pressroom.toyota.com\/releases\/cincinnati+childrens+toyota+expand+national+safety+program+address+significant+disparity.htm?view_id=39890#_edn4\"><sup><sup>[iv]<\/sup><\/sup><\/a><\/li>\n<li>Hispanic children are significantly less likely to be buckled up than Non-Hispanic children across all age groups.<a name=\"_ednref5\" href=\"http:\/\/pressroom.toyota.com\/releases\/cincinnati+childrens+toyota+expand+national+safety+program+address+significant+disparity.htm?view_id=39890#_edn5\">[v]<\/a><\/li>\n<li>The number of children buckled up nearly tripled among the families who participated in one of <em>Buckle Up for Life<\/em>\u2019s pilot cities.<a name=\"_ednref6\" href=\"http:\/\/pressroom.toyota.com\/releases\/cincinnati+childrens+toyota+expand+national+safety+program+address+significant+disparity.htm?view_id=39890#_edn6\">[vi]<\/a><\/li>\n<\/ul>\n<div><strong>Expansion Doubles the Reach of <em>Buckle Up for Life<\/em><\/strong><\/div>\n<div>The new locations for <em>Buckle Up for <\/em><em>Life<\/em> include  Houston, Las Vegas, Philadelphia and Orange County, Calif.\u00a0They join  programs already in place with local hospital partners in Chicago,  Cincinnati, Los Angeles and San Antonio.\u00a0The program\u2019s expansion to Las  Vegas is being conducted in conjunction with Children\u2019s Hospital of  Nevada at UMC.\u00a0Hospital partners in Houston, Philadelphia and Orange  County will be announced soon.<\/div>\n<div>\u201cYears ago, a mother who was involved in a car crash in which her  child died said something to me that to this day haunts me but also  inspires me, \u2018If I only knew,\u2019\u201d said Dr. Victor Garcia, founding  director of Trauma Services at Cincinnati Children\u2019s, professor of  pediatric surgery and a co-founder of <em>Buckle Up for Life<\/em>.\u00a0\u201cThe  number of African American and Hispanic children dying unnecessarily in  motor vehicle-related crashes is alarming, something I see first hand in  my work as a trauma surgeon.\u00a0This is a public health emergency that can  be avoided and needs to be addressed.\u00a0We know that safety education and  access to car seats can make a major difference, and working with  Toyota, we are glad to have the opportunity to help.\u201d<\/div>\n<div>\u201cAt Toyota, we are strongly committed to the belief that everyone  deserves to be safe,\u201d said Patricia Salas Pineda, group vice president  of National Philanthropy and the Toyota USA Foundation at Toyota Motor  North America.\u00a0\u201cThrough our educational outreach, Collaborative Safety  Research Center and numerous partnerships with leading hospitals,  nonprofits and research universities nationwide, Toyota is engaged  extensively in programs that help ensure that drivers and passengers are  safe at every stage of life.\u00a0<em>Buckle <\/em><\/div>\n<div><em>Up for Life<\/em> is a vital commitment for Toyota, and we are  proud to be working with the visionary medical staff at Cincinnati  Children\u2019s and with local hospital partners across the country to expand  its reach.\u201d<\/div>\n<div>Toyota\u2019s support for <em>Buckle Up for Life<\/em> is part of the company\u2019s ongoing commitment to help make local communities safer and stronger.\u00a0<span style=\"text-decoration: underline;\">The company has c<\/span><span style=\"text-decoration: underline;\">ontributed more than half-a-billion dollars<\/span> to nonprofits throughout the U.S. over the past 20 years.<\/div>\n<div>Today\u2019s announcement was made at the National Council of La Raza annual conference in Las Vegas.<\/div>\n<div><strong> <\/strong><\/div>\n<div><strong>About Buckle Up for Life\/Abr\u00f3chate a la Vida<\/strong><\/div>\n<div>Buckle Up for Life, or Abr\u00f3chate a la Vida, is a national,  community-based injury prevention initiative supporting the African  American and Hispanic communities.\u00a0Working with local hospitals and  churches, <em>Buckle Up for Life<\/em> addresses the economic, cultural and, where appropriate, language barriers to motor vehicle safety.<\/div>\n<div>Over a six-week period, the program\u2019s medical experts and trained  specialists work closely with participants of all ages to deliver vital  safety information in an engaging, culturally sensitive and memorable  way. \u00a0\u00a0Participants are eligible to receive free car seats, and  they are matched with certified child passenger safety technicians to  help install these car seats and ensure that children are properly  restrained.<\/div>\n<div><em>Buckle Up for Life<\/em>, which began in 2004, was developed  jointly by trauma specialists at Cincinnati Children\u2019s and vehicle  safety experts at Toyota.\u00a0National expansion of the program has been  sponsored by Toyota.\u00a0Additional information is available at <a href=\"http:\/\/www.buckleupforlife.org\/\"><span style=\"text-decoration: underline;\">www.buckleupforlife.org<\/span><\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Responding to disproportionate rates of African American and Hispanic children dying in motor vehicle-related crashes, Cincinnati Children\u2019s Hospital Medical Center and Toyota today announced that they are doubling the reach of their groundbreaking safety education program Buckle Up for Life.\u00a0Buckle Up for Life \u2013 or Abr\u00f3chatea laVida in Spanish \u2013 is the only national program [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[8,15,758,119],"class_list":["post-608","post","type-post","status-publish","format-standard","hentry","category-ardmore-toyota-breaking-news","tag-ardmore-toyota","tag-car-maintenance","tag-toyota","tag-toyota-news"],"yoast_head":"<!-- This site is optimized with the Yoast 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disproportionate rates of African American and Hispanic children dying in motor vehicle-related crashes, Cincinnati Children\u2019s Hospital Medical Center and Toyota today announced that they are doubling the reach of their groundbreaking safety education program Buckle Up for Life.\u00a0Buckle Up for Life \u2013 or Abr\u00f3chatea laVida in Spanish \u2013 is the only national program [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ardmoretoyota.com\/blogs\/97\/cincinnati-childrens-and-toyota-expand-national-safety-program-to-address-significant-disparity-in-motor-vehicle-deaths-among-minority-children\/\" \/>\n<meta property=\"og:site_name\" content=\"Ardmore Toyota Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-09T20:53:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-07-09T20:55:32+00:00\" \/>\n<meta name=\"author\" content=\"ardmoreblog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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